Just updated my art blog with some commissioned work. Enjoy.
Revisit your websites’ design to improve your bottom line. What once seemed more than adequate, may now be lacking. A website designed a couple of years ago, even with updates, may not be ideal today. Part of this is because our minds are so good at seeing improvement all around us and then integrating that new knowledge into our expectations of everything else we see. As we see more examples of cleaner, or more useful website design, with better layouts and content delivery systems, we become achingly aware of sites that look dated or are confusing or seem standard or funky or whatever. We are beings who constantly improve ourselves and expect enhancements in the world around us. This is what drives the auto industry, the music and film business, the fragrance and fashion industry, computers and technology, communications, and almost any other business you can name; not only new, but improved is what we crave.
When it comes to business websites, whether for individual creatives like artists or writers, or giant enterprise conglomerates, another Read more…
Read a great article today that I have to share. It explores the value in having beautiful layouts and graphics in web design. This is obviously something we at Full Voice believe strongly in and I’m not just posting it in an effort to digitally turn my nose up, stick my tongue out and squeal “Told you So!”
No I actually find this article incredibly useful. It explores how attractive graphics with seeming little function actually play a large role in a user’s experience.
Design isn’t the best way to inform, or to argue a point, and it sometimes gets in the way of allowing you to fit additional functional elements onto your page. But without attractive design people won’t even want to be on your page in the first place.
Author Patrick Lynch
Check out this great article from Paul Christ at KnowThis.com:
It has been nearly sixty years since organizations began to understand the real importance of marketing strategy and planning. Prior to the 1950s most companies did not have marketing departments, but instead marketing activities were scattered among many departments such as advertising and sales. Things began to change as scholars and consultants pushed for companies to adopt strategies designed to unify a variety of marketing activities carried out in different parts of the company. By the 1960s most major college and university business programs were preaching the importance of marketing and an avalanche of books and magazines supported this cause.
With so much time and energy directed to improving marketing decision making, one might think that past mistakes attributed to lack of marketing knowledge would now be all but eliminated. In reality, there are many mistakes that are bound to be repeated no matter how much attention is directed to understanding marketing. Here are a few:
1. The Research Tells Us So
Relying on the results of market research as the deciding factor when making Read more…
“Marketing is as old as civilization itself.” It is the art of persuasive communications. A practice as basic as convincing a friend to come to the movies or as complex as a website presenting you with links to products that match the interests you wrote in your online profile.
You’ve most likely seen films about ancient times with images of bustling market places filled with traders actively engaged in persuasive communications. Take for example Ancient Mesopotamia, widely considered the cradle of civilization dating back to over 7000 years ago. It developed because it was where a large number of people crossed paths. It is one of the earliest examples of diverse trade; where the concept of producing for the sole purpose of trade became commonplace. Of course these traders would not have called their activities marketing but that is exactly what it was.